Printing guides

Everything we get asked before an order — how much bleed, which paper, what it costs, and what to do when the file comes back rejected.

Product guides (9)Artwork & files (9)For your business (158)Papers & finishes (10)Marketing (6)GST & compliance (3)Occasions (3)Design (5)

A guide to the artist studio: uploading, pricing and getting paidEverything an artist does here happens in one place. This is what each part is for.3 min read

Applying to sell your art here: what we look forThree pieces, a few sentences about your work, and what actually makes an application easy to say yes to.3 min read

Art prints or merchandise: which to sell firstThey attract different buyers, reward different work, and one of them is far easier to start with.3 min read

Commissioning a designer or using a template: how to chooseTemplates are not a cheap version of commissioning. They are a different thing, and each is right in circumstances the other is not.3 min read

Commissioning packaging that survives a shelf and a courierPackaging has to do several jobs at once. Designing it well means briefing all of them, not just the pretty one.3 min read

Copyright for artists in India, in plain languageWhat you own automatically, what you have to agree in writing, and where commissioned work differs from your own.3 min read

Getting your first paid commissionThe first one is the hardest, and the usual advice — "build a following" — is not actionable. Here is what is.3 min read

Hiring a designer for a logo: what to expectWhat a logo project actually involves, what you should receive at the end, and the questions worth asking first.3 min read

How artists make money selling art online in IndiaPrints, merchandise, commissions and licensing are four different businesses. Here is what each one asks of you, and which pays while you sleep.4 min read

How to brief a designer so the first draft is closeMost disappointing first drafts trace back to the brief, not the designer. Here is what to include and what to leave out.3 min read

How to choose a designer when you cannot see their processA portfolio shows what somebody can make. It does not show whether they are straightforward to work with. Here is how to read the rest.3 min read

How to commission an artist for your wedding invitationA commissioned invitation is not a template with your names in it. Here is how to brief one, what to expect, and when to start.4 min read

PAN, TDS and getting paid as an artist in IndiaWhy a platform asks for your PAN before it pays you, what gets deducted, and what to keep for your accountant.3 min read

Personalised gifts that are not just a name printed on somethingThe difference between a personalised gift that lands and one that embarrasses everybody is usually the idea, not the printing.3 min read

Artwork & filesPreparing your artwork so it prints the way you drew itThe file that looks perfect on your screen is not always the file the press needs. What to check before you upload.3 min read

Protecting your art online, and what no platform can doAn honest account of what actually helps, what is theatre, and why anyone promising to prevent copying is overselling.3 min read

Selling your art on t-shirts in India, without printing anyPrint-on-demand means you upload a file and never touch stock. Here is what changes, what does not, and which designs work on fabric.3 min read

What an artist royalty actually is, and how to compare oneA headline percentage tells you almost nothing on its own. What matters is what it is a percentage of, and when it is paid.4 min read

What belongs on an artist portfolio pageMost artist pages fail in the same three ways. Fixing them takes an afternoon and changes how many people get in touch.3 min read

What kind of artwork actually sells on merchandiseSpecific beats beautiful, and legible beats detailed. What the sales data of most print-on-demand platforms keeps showing.3 min read

What supporting an independent artist actually doesBuying from an artist directly changes what they can afford to make next. Here is the mechanism, without the sentiment.3 min read

When a business should commission illustration rather than use stockStock imagery is fast and cheap and makes you look like everybody else. Here is where that matters and where it does not.3 min read

Why designers price in packages rather than by the hourAn hourly rate is honest and almost impossible to buy. Packages solve a problem for both sides.3 min read

Why stickers are the best first product for an artistLow commitment for the buyer, forgiving for the artist, and the format most likely to turn a follower into a customer.3 min read

Working with a designer you have never metMost creative work now happens between people in different cities. What makes it go well, and what reliably goes wrong.3 min read

DesignDesign your own print artwork online, and let the editor catch the mistakesThe ePrintSmart editor opens at your product's exact print size and runs the same checks as pre-press while you are still designing — so artwork problems get fixed in seconds instead of coming back as a rejected file.7 min read

Product guidesWhy the per-unit rate falls as you order more — and where offset takes overThe drop in a print quote is not a loyalty discount, it is arithmetic. Here is the mechanism, and the point where the press itself changes.6 min read

MarketingA print budget that makes sense for a small businessWhere to spend first, what to defer, and the two places small businesses reliably waste money on printing.3 min read

MarketingBrochure, flyer or leaflet: which do you need?The names are used interchangeably and should not be. Each suits a different amount of information and a different moment in the sale.2 min read

For your businessCeramic Mugs for hotels and guest housesWhat hospitality operators should know before ordering ceramic mugs — specification, quantity and the constraint that decides the spec.3 min read

Product guidesCeramic Mugs: specification, pricing and artwork11 oz white ceramic mugs, sublimation printed. Full specification, quantity pricing and the artwork setup we need, with free delivery across India.3 min read

Papers & finishesChoosing a sticker material that survivesPaper, vinyl or polyester, and permanent or removable — the wrong combination fails within weeks. Here is how to match material to use.2 min read

DesignChoosing typefaces that work on paperScreen and print reward different typefaces. What looks clean on a monitor can close up or fall apart at small sizes in ink.3 min read

Artwork & filesCMYK vs RGB: why your print looks duller than your screenScreens emit light, paper reflects it. That difference is why bright blues and greens shift when printed, and what you can do about it.3 min read

Papers & finishesCoated or uncoated: the choice before all the othersCoating seals the surface so ink sits on top. Uncoated lets ink soak in. That single difference decides how your images and text will look.2 min read

OccasionsDiwali corporate gifting: what to print and whenFestive gifting has a hard deadline and a crowded production window. Ordering in September rather than October changes both price and availability.2 min read

Artwork & filesEmbedding fonts: the check that saves a reprintIf your fonts are not embedded, the press substitutes something else and your layout moves. Two minutes at export prevents it.2 min read

Papers & finishesFlex, vinyl or fabric: choosing a banner materialThe material decides how long the banner lasts and how it looks under light. Indoors and outdoors want different answers.3 min read

MarketingFlyer distribution that actually gets readMost flyers are discarded within seconds. The ones that are not share a handful of traits, and none of them are about design.2 min read

For your businessFlyers for agriculture and agri-input dealersWhat agri dealers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for bakeries and confectionersWhat bakery owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for banks and financial servicesWhat financial services firms should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for catering and cloud kitchensWhat caterers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for electronics retailersWhat electronics retailers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for event plannersWhat event organisers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for ngos and trustsWhat non-profits should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for online sellersWhat e-commerce sellers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for pet clinics and groomersWhat pet businesses should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for printing and photo studiosWhat studio operators should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for real estateWhat property consultants should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for resellers and agencies buying printWhat print resellers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for restaurants and cafésWhat restaurant owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for retail shopsWhat shop owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for salons and spasWhat salon owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for temples and community organisationsWhat community organisers should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for travel agenciesWhat travel agents should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

For your businessFlyers for tuition and test-prep centresWhat tuition centre owners should know before ordering flyers — specification, quantity and the constraint that decides the spec.3 min read

Product guidesFlyers: specification, pricing and artworkA5 flyers on 150 gsm art paper, single or double sided. Full specification, quantity pricing and the artwork setup we need, with free delivery across India.3 min read

Papers & finishesFoil and embossing: the premium finishesFoil adds metallic shine, embossing adds physical relief. Both carry die costs, which makes them a decision about quantity as much as taste.2 min read

GST & complianceGST on printing: what rate applies to whatPrinted matter, apparel and signage attract different GST rates. Knowing which applies to your order helps you plan and claim correctly.2 min read

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